Zero Penny Case Studies

32% CPL DROP While Volume Grew — 46 Finance Leads on Meta

Restricted-niche campaigns on Meta usually get more expensive as they scale. Compliance friction, account instability, rising ad costs — the bigger the…

Jul 27 • Team Zero Penny

5

226 Sports Betting Leads at $6.64 CPL on Meta in Turkey — Verified Pipeline Built In

Most agencies stop at "we got you leads." In restricted verticals, that's only half the job. The other half is giving the client a way to confirm those…

Jul 20 • Team Zero Penny

2

146 High-Net-Worth Finance Leads on Meta in Germany — $58.36 CPL, Regulated Category, Ongoing

High-net-worth investors don't click ads on Meta. That's what every agency says. That's what this client believed before signing.

Jul 13 • Team Zero Penny

4

239 Finance Leads at $34.42 CPL on Meta in Australia — 61 Days, Zero Ad History

Never run an ad before in financial services. No idea where to start. No one in-house who knows how paid advertising works — and the niche is one that…

Jul 7 • Team Zero Penny

3

June 2026

5.14x ROAS Selling Peptides on Meta in the USA

Peptide brands on Meta face a constraint most operators don't fully grasp until it's too late: the product cannot be advertised for human use.

Jun 29 • Team Zero Penny

2

OnlyFans Ads on Meta in USA — 108 Days, Zero Shutdowns

Most agencies won't run ads for OnlyFans . Not because the demand isn't there, but because Meta makes it structurally impossible to operate.

Jun 18 • Team Zero Penny

2

$1.81M in Performance Supplement Sales on Meta — $4.44 CPP, 26x ROAS, 18 Months

One campaign is a test. Eighteen months across three ad accounts in three countries is the system which generated $1.81M.

Jun 9 • Team Zero Penny

1

May 2026

6.36 ROAS Running Vape Ads on Meta in Denmark

We ran a Danish vape brand on Meta for 81 days uninterrupted and delivered a 6.36 ROAS — by never mentioning vapes once.

May 21 • Team Zero Penny

2

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April 2026

603 Gambling Leads on Meta in South Korea — $4.98 CPL in a Non-English Market

Most agencies treat non-English markets as a translation problem. Non-English markets don’t fail because of language — they fail because of lazy…

Apr 30 • Team Zero Penny

1

489 Finance Leads on Meta in Germany — Financial Comparison Portal at $30.83 CPL

Fixed-term deposit lead gen on Meta in Germany. A niche where Business Managers most advertisers never make it past their first review cycle

Apr 7 • Team Zero Penny

1

March 2026

2.32x ROAS Selling Streaming Software on Meta in the US — $11K Spent, $26K Back

They called our pricing 'extremely expensive for just Meta.' Then we turned $11K into $26K — and they couldn't stop messaging us about it.

Mar 25 • Team Zero Penny

1

January 2026

R&D Experiment: Running Google Ads in a Restricted Financial Niche Using a Telegram-Led Funnel

Generating Leads & Traffic Without Cloaking

Jan 6 • Team Zero Penny

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