How We Generated 1,000+ IPTV Signups on Meta Ads (Italian Campaign)
Now streaming success for IPTV businesses
Client Profile:
Confidential IPTV Brand targeting Italian-speaking audiences.
The Challenge:
If you're involved in blackhat advertising or internet marketing, especially in IPTV, you understand the complexity—Meta doesn't allow direct IPTV promotions. Many marketers face account bans, frequent ad disapprovals, or short-lived campaigns.
Our client experienced similar challenges: previous campaigns often resulted in account flags, wasted budgets, and limited scalability. Adding to the complexity, this campaign was executed entirely in Italian, limiting available creative resources and targeting options.
Our Goal:
Launch a stable, compliant campaign to deliver high-volume signups without triggering Meta's policy flags.
Campaign Setup & Strategy:
1. Account Quality:
We carefully selected aged, warmed, standard Meta ad accounts with robust billing histories. These accounts were maintained in isolated browser environments to prevent cross-account fingerprinting.
2. Italian Creative & Messaging:
Our creative team developed multiple Italian-language ad variants with engaging but indirect copy, including:
"La TV senza confini" (TV without borders)
"Stream ogni partita e serie TV"
"Guarda tutto, senza limiti"
These messages avoided explicit IPTV references, ensuring smoother ad approvals and strong user engagement.
3. Direct-to-Site Funnel:
We used a sophisticated method to direct traffic, ensuring Meta's review processes encountered compliant landing pages, while real users were seamlessly directed straight to the IPTV signup website. This simplified user flow significantly improved signup rates.
Campaign Results:
Overall Campaign Results
All Ad Sets
All Ads
✅ 933+ Confirmed Signups
📈 €15,123.71 Ad Spend (from an initial €1K test budget)
💸 €0.36 CPC
👀 41,806 Link Clicks
The ad accounts remained active and compliant throughout the scaling process, demonstrating long-term effectiveness.
Why This Worked:
Localised campaigns scale effectively: Italian-language targeting increased relevance and engagement.
Direct-to-site funnels: Proper setup allowed for streamlined user journeys, improving conversion rates.
Standard accounts scale safely: Proper hygiene and strategic management ensure scalability without requiring specialised accounts.
Strategic compliance: Thoughtful strategy allowed aggressive yet sustainable scaling without triggering policy issues.
Bottom Line:
IPTV campaigns can succeed on Meta, even within strict compliance frameworks. This Italian campaign proves this.
👉 Interested in running IPTV ads that scale without policy issues? Contact us directly, and let's discuss achieving similar or even better results for your business.
