2.49 ROAS in a Niche That Trusts No One — Scaling Social Media Services for Streamers.
A performance-driven sales campaign targeting US 18–24 streamers looking to grow faster on Social Media Platforms.
Software — Social Media Growth Purchases (US)
This campaign focused on young streamers ages 18–24 — easily the most skeptical buyers in the entire Social Media Services (SMM) space. They question everything, they assume most tools are scams, and they only convert when they believe the offer actually accelerates their channel growth.
Even in this environment, the campaign delivered a stable and scalable 2.49 ROAS, proving that the right messaging can break resistance in a niche built on hesitation.
For SMM providers, this is the difference between “traffic that drains money” and “traffic that prints it.”
What Drove the High ROAS
Owning the fear, not avoiding it — SMM buyers fear bans, low-quality delivery, and broken promises. The ads addressed these fears directly instead of pretending they don’t exist.
Selling acceleration, not vanity metrics — Streamers don’t wake up wanting “services.” They want a faster path to partnership, visibility, and momentum. The ad positioned the tool as a career multiplier, not a numbers boost.
Normalizing usage through industry truth — The messaging leaned into what buyers already know: the majority of creators use growth tools in some form. Removing the “shame factor” opened the door to conversion.
One-country, one-language focus — US-only delivery kept audience psychology consistent, letting the algorithm optimize toward buyers who think the same way and respond to the same motivators.
“SMM buyers aren’t loyal to platforms — they’re loyal to progress.
Once you prove progress is real, ROAS stops being a gamble and starts being predictable.”
Want High-ROAS Campaigns for SMM or Creator Growth Tools?
If your product serves creators, streamers, influencers, or social media users, then you already know the truth: this market doesn’t care about your offer — they care about how fast it pushes them forward.
ZeroPenny builds performance systems that speak directly to this mindset. Campaigns that cut through hesitation.
Campaigns that sell momentum.
Campaigns that maintain ROAS where most accounts tank.
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