How a Job Site Generated 8700+ US Leads for Just $0.24-0.61/Lead
About the Client
Art***to.com is a job site designed specifically for creatives. However, it’s evolved to include many different types of job postings. The business is a just one-man show, which means the owner of the site needs to be very careful with their advertising dollars.
The Problem
The client was looking for new leads for their site. While the site was generating job posts, they needed more people applying for jobs to grow the business.
Their Goal
Art****o.com wanted to run a Facebook ads campaign to generate leads and get more people applying for jobs on their site. They needed the campaign to convert at a high level since as a small business they had a limited budget to start.
The Solution
The client got in touch with us via our order Questionnaire. This form takes just a few minutes to answer and lets users share their campaign goals. It also helps us understand their project on a deeper level.
Using the information provided in this form, we were able to build the ideal campaign for their business. We started them off on a budget of $500/month and targeted several different audiences to see which ones performed best.
After that, we followed our proven timeline. We ran our initial creative for a week to allow us to gauge the results. Once each ad had a large enough sample size we made changes and optimized the campaign based on our findings.
Our creative was targeted, monitored, and adjusted based on a process we’ve developed over many years in the industry.
We collected leads through Facebook Messenger, which allowed the client to speak with potential job applicants in order to get them to sign up.
Right away the leads started coming in, and it only got better once we began optimizing the ads. After seeing the results we recommended gradually scaling the campaign by 20-30% every day.
The leads we were generating were proving so valuable that the client happily agreed.
The campaign’s been so successful that the client has increased their spend with us by 6Xand just signed on for their fourth month.
It just goes to show that even small businesses and solo entrepreneurs can generate great results through Facebook Ads. Even if you can only start with a small budget, as leads and sales come in you can scale up and run campaigns that will compete with larger businesses.
Results
This campaign started small, but due to its success was quickly scaled up. Based on the results below, it’s no wonder the client was eager to increase their spend:
8,760 total leads
$0.61 per lead
Currently generating 100 leads per day
600% increase in leads
We love helping small businesses like Art****o.com and are really excited to see just how much their business has grown over the last four months.
If you’re a solo entrepreneur looking to get started with Facebook ads, or you just need help with your next campaign, don’t hesitate to contact us. Our team is standing by and ready to develop a plan to help you reach your advertising goals.
Products Used
The client purchased our advanced Tier 2 package, which includes campaign set-up, multiple ad variations, ad monitoring, optimization, and more. They also opted for our Campaign Management services, which allows them to run their campaign on our accounts.
