We already proved this system works on Meta — 1,068 purchases at 6.36 ROAS over 81 days in a category the platform bans globally.
Now the same system, on TikTok. Same blanket restriction. Independently enforced. 471 purchases. $42,739.02 in tracked revenue. 11.2x blended ROAS. 67 days of uninterrupted delivery.
CLIENT CONTEXT
The client sells vape and e-cigarette products in Denmark, targeting Danish-speaking consumers through direct online sales. TikTok — like Meta — enforces a global ban on vape and nicotine advertising. No exceptions. Most brands accept that if one platform bans the product, every other major platform does too, and paid social is off the table entirely.
THE PROBLEM
Running vape ads on one platform that bans them is hard. Running them on two is a different kind of proof.
TikTok reviews ads independently from Meta. What passes on one doesn’t automatically pass on the other. The product still can’t be named. The category still can’t be referenced. The window for error is still zero — one flagged ad, one policy strike, and the account is gone.
Most brands that manage to survive on one restricted platform don’t attempt a second. The risk of losing a working system to test an unproven one usually isn’t worth it. This client wanted to prove the infrastructure could hold on both.
ZP’S APPROACH
The system that worked on Meta wasn’t copied to TikTok. It was rebuilt from scratch for a different platform with its own enforcement.
The specifics stay internal. What matters is the outcome: 67 days of uninterrupted delivery on a second platform that bans the category, running alongside an already-live Meta campaign.
PERFORMANCE DASHBOARD
RESULTS
Purchases: 471
Purchase Conversion Value: $42,739.02
Blended ROAS: 11.2x
Campaign Duration: 67 days (Jun 11 – Aug 17, 2026)
Account Status: No bans, no shutdowns, continuous delivery
471 purchases at 11.2x blended ROAS across 67 days — on a platform that bans vape advertising globally. The best-performing campaign hit 14.7x ROAS. This is the second platform proving the same system holds.
THE TAKEAWAY
One platform could be luck. Two platforms is a system.
The Meta campaign delivered 1,068 purchases at 6.36 ROAS over 81 days. This TikTok campaign delivered 471 purchases at 11.2x blended ROAS over 67 days. Same product. Same banned category. Same country. Two independently-enforced platforms. Both held.
If you’re selling a restricted product and you’ve been told paid social isn’t an option — on any platform — the problem isn’t the platform. It’s the infrastructure.
Selling a banned product and need it to run on more than one platform? One message to find out if your niche qualifies.
📩 1-tap message us:
Disclaimer: These results reflect individual case studies, not guaranteed outcomes. Performance depends on multiple variables including strategy, spend, funnel quality, and niche dynamics.